After working with this globally-respected electrical brand on their AEG brand tone of voice, they asked me to do the same for their Electrolux brand.

 

As part of a comprehensive rebranding project, I worked with transformation consultancy, Prophet, to build on new strategic positioning, audience insights and visual identity to craft a fresh verbal identity.

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I defined a set of tonal principals to help bring their brand personality and promise to life. I then built this out into a set of guidelines that described each tonal trait in detail, how it sounds in practice, and how the new tone could flex across the customer journey, from campaign comms, to user guides.

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